As Autism Awareness Month comes to a close, BBDO New York has unveiled an interesting, ambitious project in which it got three clients—Band-Aid, Campbell's Soup and AT&T—to produce 15-second product ads that subtly combine into one PSA about the importance of early diagnosis.
The series, which aired Monday morning during CNN's New Day, opens with a 15-second spot for Autism Speaks—showing a family with their son at the doctor and then at home. "Learn the early signs of autism today. Because an early diagnosis can make a lifetime of difference," says a voiceover.
No comments:
Post a Comment